Marketing and green comunication
Breaking barriers of "greenwashing" with authentic and aligned strategies to the European Commission,
because "What is not communicated, does not exist" Nobel Prize in Literature Gabriel García Márquez.
We focus on creating authentic and transparent green marketing and communication strategies, so that your corporate impact company is recognized as a benchmark in the market. No to greenwashing, we align ourselves with the regulations of the European Commission to create your green marketing and communication strategy consistent with the actions and values of your company, in order for your company to be a reference for the consumer, promoting the circular economy and sustainable development from a transparent and effective perspective, moving away from false promises. Furthermore, we offer you an analysis of the latest marketing trends so that your company is at the forefront in your industry.
Implementing a green marketing and communication strategy for packaging requires a long-term approach and continuous commitment. The goal is to build a strong brand image and be recognized as a leader in your industry.
Implementing a green marketing and communication strategy for packaging requires a long-term approach and continuous commitment. The goal is to build a strong brand image and be recognized as a leader in your industry.
How do we do it?
Materiality
Analysis
We conduct a comprehensive diagnosis of the most important issues related to your packaging. This allows us to understand the economic, social, and environmental impacts of your organization in this area.
Sustainability Strategy
Starting Point
We begin by understanding your target market, identifying consumer needs and demands, and analyzing the competition. We also assess your internal capabilities and resources to develop an effective strategy.
Goal
Definition
Together, we establish clear and measurable objectives for your green marketing and communication strategy. These objectives may include increasing awareness of your sustainable packaging, improving brand perception, and increasing customer engagement, among others.
Market
Segmentation
We divide your target market into specific segments with similar characteristics and needs. This allows us to tailor your marketing messages and approach to be more effective and relevant for each segment.
Development of
Key Messages
We identify key messages that highlight the sustainable features of your packaging. These messages are clear, concise, and persuasive, focusing on environmental benefits and advantages for consumers.
The remaining phases, such as selecting communication channels, implementing and executing the strategy, and monitoring and evaluating results, can be addressed collaboratively with your internal staff or with marketing and communication agencies aligned with your needs.
Our approach is based on rigorous analysis, a solid strategy, and effective execution to help you promote your sustainable packaging authentically and relevantly in the market.
The remaining phases, such as selecting communication channels, implementing and executing the strategy, and monitoring and evaluating results, can be addressed collaboratively with your internal staff or with marketing and communication agencies aligned with your needs.
Our approach is based on rigorous analysis, a solid strategy, and effective execution to help you promote your sustainable packaging authentically and relevantly in the market.